WWF and Google Collaborate To Innovate Fashion Industry

WWF Sweden and Google announced that both the companies have collaborated to innovate the fashion industry. The proposed collaboration will help both companies to project and draw unique strengths and qualities of both the organizations.

Today’s fashion industry accounted for 2-8% of greenhouse gas emission and 20% of wastewater and the ratio is expected to increase up to 50% by the year of 2030. The majority of the impact occurs in the production process and fragmentation of raw material required for the industry.

Head of Customer Engineering, Retail, Google UK/ IE, Ian Pattison said, “It’s our ambition to create a data-enriched decision-making platform that enables analysis of the supply chain in a way that has not been possible before at this scale.”

Chief Executive Officer of WWF Sweden, Hakan Wirten said, “WWF’s partnership work with companies has always been motivated by the need to drive real transformation at the largest possible scale.”

“This project is an excellent example of how we can take valuable work with a long term partner like IKEA, collaborate with another strong WWF partner like Google to make that work even more powerful, and make it open source so that hopefully it can help with the transformation of a whole industry,” Hakan Wirten further added in his statement.

“Partnering with WWF brings together Google Cloud’s technical capacity, including big-data analysis and machine learning, and WWF’s deep knowledge of assessing raw materials. Together, we can make supply chain data visible and accessible to decision makers, and drive more responsible and sustainable decisions,” Ian Pattison further added.

Google Sustainability Officer, kate Brandt said, “Sustainability is a challenge that crosses industry boundaries, and we firmly believe that solutions require strong partnerships and collaboration.”

“Our ambition is to fill fundamental data gaps by bringing greater accuracy to environmental reporting—ultimately moving toward more sustainable processes. By combining our technology, and with data inputs from many key industry brands and retailers, we believe we can significantly magnify this work together,” Kare Brandt concluded.

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