Tencent’s New Mobile Game Takes China by Storm

Tencent's New Mobile Game Takes China by Storm

Tencent Holdings, one of China’s leading internet companies, has achieved remarkable success with its newly launched mobile game, “Dungeon and Fighter: Origin.” This game has quickly become the top-selling app on Apple’s App Store in China, surpassing Tencent’s long-standing popular games. Developed by South Korea’s Nexon and published by Tencent, “Dungeon and Fighter: Origin” has captivated millions of players, setting new benchmarks in the mobile gaming industry.

A New Champion in Mobile Gaming

Rapid Ascent to the Top

“Dungeon and Fighter: Origin” launched on May 21 and swiftly rose to the top of China’s Apple App Store, maintaining its leading position ever since. According to app tracking platform Appmagic, this side-scrolling action game has generated significant revenue and downloads in a very short period. Tencent’s previous flagship games, “Honor of Kings” and “Peacekeeper Elites,” have seen a decline in popularity, making way for this new title to take the spotlight.

Global Impact

On the global stage, “Dungeon and Fighter: Origin” ranked as the world’s second top-selling app last week. It trailed only behind the short video platform TikTok and surpassed other major apps like “Honor of Kings” and YouTube, which occupied the third and fourth spots, respectively. This impressive performance highlights the game’s widespread appeal and Tencent’s strategic prowess in the gaming market.

Financial Success

Revenue Milestones

The game’s financial performance has been outstanding. “Dungeon and Fighter: Origin” is estimated to have earned over $40 million in revenue on Apple devices, with more than 2.4 million downloads, as per Appmagic. Senior analyst Robin Zhu from Bernstein corroborated these figures with data from another app tracking firm, Sensor Tower, indicating that the actual revenue might be higher since the reported $40 million only accounts for Tencent’s and Nexon’s share, excluding Apple’s portion.

Gross Billings and Future Projections

Gross billings for the game, which refer to the total amount spent by users, are projected to be between 1.2 to 1.5 billion yuan ($206.95 million) since its launch. Zhu noted that this strong performance aligns with Nexon’s expectations of achieving 3 billion yuan in gross billings within the first month of the game’s release. Such robust financial results demonstrate the game’s immense popularity and potential for sustained success.

Development and Launch

A Long-Awaited Release

“Dungeon and Fighter: Origin” is a mobile adaptation of the immensely popular computer game “Dungeon and Fighter,” which Tencent also publishes. The computer game has been one of the most profitable in the world, making its mobile version highly anticipated. The mobile game had been in development for seven years, reflecting the careful planning and significant investment that went into its creation.

Overcoming Regulatory Challenges

The game’s release in China was delayed due to a government crackdown on the gaming industry between 2018 and 2022. This regulatory scrutiny affected many game releases, but “Dungeon and Fighter: Origin” managed to navigate these challenges successfully. The game had already been launched in South Korea in 2022, where it became an instant hit, setting the stage for its successful debut in China.

Key Features and Gameplay

Engaging Gameplay Mechanics

“Dungeon and Fighter: Origin” offers an engaging side-scrolling action experience, featuring dynamic combat and a variety of characters and skills. Players can explore diverse environments, battle formidable foes, and complete challenging quests. The game’s mechanics are designed to appeal to both new players and long-time fans of the franchise, ensuring a broad and loyal player base.

High-Quality Graphics and Sound

The game boasts high-quality graphics and sound, enhancing the overall gaming experience. Detailed character designs, vibrant environments, and immersive sound effects create a captivating atmosphere that draws players into the game’s world. These elements contribute to the game’s appeal and help it stand out in the crowded mobile gaming market.

Market Impact and Industry Trends

Shifting Preferences

The success of “Dungeon and Fighter: Origin” signals a shift in market preferences. While Tencent’s “Honor of Kings” and “Peacekeeper Elites” have been dominant for years, their declining revenue indicates a changing landscape. New and innovative games like “Dungeon and Fighter: Origin” are capturing the attention of players, pushing the industry towards fresh and engaging content.

Competitive Landscape

Tencent’s ability to adapt and introduce new successful titles demonstrates its competitive edge in the gaming industry. By leveraging its expertise and resources, Tencent continues to dominate the market despite the evolving preferences of gamers. This adaptability is crucial for maintaining its leadership position and driving future growth.


What is “Dungeon and Fighter: Origin”?

“Dungeon and Fighter: Origin” is a mobile adaptation of the popular computer game “Dungeon and Fighter.” It is a side-scrolling action game developed by South Korea’s Nexon and published by Tencent. The game features dynamic combat, various characters, and immersive environments.

How successful has the game been since its launch?

Since its launch on May 21, “Dungeon and Fighter: Origin” has become the top-selling app on China’s Apple App Store. It has also ranked as the world’s second top-selling app, generating over $40 million in revenue from Apple devices and achieving more than 2.4 million downloads.

What are gross billings, and how do they relate to the game’s performance?

Gross billings refer to the total amount of money spent by users on the game. For “Dungeon and Fighter: Origin,” gross billings are estimated to be between 1.2 to 1.5 billion yuan ($206.95 million) since its launch. This figure reflects the game’s strong financial performance and its potential for continued success.

Why was the game’s release in China delayed?

The release of “Dungeon and Fighter: Origin” in China was delayed due to a government crackdown on the gaming industry between 2018 and 2022. Regulatory scrutiny impacted many game releases during this period. However, the game successfully navigated these challenges and achieved significant success upon its launch.

What makes “Dungeon and Fighter: Origin” appealing to players?

The game’s engaging gameplay mechanics, high-quality graphics, and immersive sound contribute to its appeal. Players enjoy the dynamic combat, diverse characters, and detailed environments, which create a captivating gaming experience.

Summary: A New Era for Tencent

“Dungeon and Fighter: Origin” marks a significant milestone for Tencent, showcasing its ability to innovate and adapt in the competitive gaming industry. The game’s rapid success and strong financial performance highlight the shifting preferences of gamers and the potential for new titles to capture the market’s attention. As Tencent continues to navigate the evolving landscape, its strategic moves and high-quality offerings will likely keep it at the forefront of the gaming world.

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